The Real Meaning of "Fragrance"

Do you know what’s in your kids’ shampoo? Flip over the bottle and scan the ingredients for the word “fragrance.” 

“Fragrance,” is considered a trade secret, so companies aren’t legally bound to disclose what chemicals make up the scent. It is often dozens, sometimes even hundreds of chemicals.” All tucked away in one little word. Scary, right?

I did this with all of my kids’ products and found the word “fragrance,” on every single bottle, even the ones that were sulfate, phthalate, and paraben free and seemed “clean.” 

Yet another reason I love Beautycounter and their kids line. There’s no mystery “fragrance.” They fully disclose all essential oils and ingredients used. The kids’ shampoo and conditioner come in fresh citrusy vanilla scent and you’ll feel confident knowing you’re not putting any chemicals onto or into your kids.